Our Team

Cindy Rogoway

Executive Director

  (415) 546-9902 x107
  cindy@hflasf.org

In May 2014, Cindy Rogoway became the new Executive Director of Hebrew Free Loan, the first woman to assume this role since the agency was founded in 1897.

For the past 27 years, Cindy has worked in fundraising and non-profit management within the San Francisco Jewish community. She joined Hebrew Free Loan in 2003 when she was hired as the agency’s first Development Director. In that capacity, she managed both fundraising and marketing activities for the agency, expanding Hebrew Free Loan’s reach into the community so that more people could have the opportunity to become self-sufficient and realize their dreams.

In 2010, she became the Associate Director and assumed responsibility for our loan program. This role brought her in contact with hundreds of loan recipients each year and deepened Cindy’s appreciation for the “profound and lasting impact a micro-loan can make on a person’s life.”

Prior to joining Hebrew Free Loan, Cindy worked for the San Francisco-based Jewish Community Federation for 14 years, where she focused on fundraising, community building, and leadership development.

Cindy graduated from UCLA, where she majored in Communication Studies. While at UCLA, she got her first experience of Jewish communal work by serving as the Business Manager for Ha’Am, the UCLA Jewish newspaper. She also founded and served as the first chairperson of the Jewish Student Union, an umbrella organization for all the Jewish groups on campus, which still operates today. After graduating, Cindy moved to the Bay Area to begin her career.

In addition to her professional involvement in the Jewish community, Cindy has been an active volunteer for political campaigns and several local Jewish organizations, including Congregation Kol Emeth, the South Peninsula Hebrew Day School and the Palo Alto-based Friendship Circle. She also serves as a Vice-President of the International Association of Jewish Free Loans.

She finds it extremely gratifying to work for organizations that strengthen community and provide support to those in need.

Cindy lives in the Bay Area with her husband, Joe, and their son, Alan.

Jamie Hyams

Development Director

  (415) 546-9902 x106
  jamie@hflasf.org

Jamie Hackel Hyams is our Director of Development. Prior to joining our team in 2016, Jamie served as the Associate Director, West Coast for the Shalom Hartman Institute of North America, and the Executive Director of the Contra Costa JCC. Jamie and her husband have two grown sons.

In her spare time, Jamie is pursuing rabbinic ordination at the Academy of Jewish Religion in Los Angeles. She’s also an avid cyclist, whenever she can fit that in. She holds a BA in History from Lewis and Clark College, a BFA from California College of the Arts and is a Wexner Heritage Fellow.

Bonni Lesser

Finance Director

  (415) 546-9902 x105
  bonni@hflasf.org

Bonni E. Lesser is the Finance Director of Hebrew Free Loan. She earned her MBA from Golden Gate University and has 37 years of experience in nonprofit financial management. Originally from New York, Bonni has lived in the Bay Area since 1973. She enjoys raising and competing with her German Shepherds.

Beth Blackman

Loan Officer / Finance Associate

  (415) 546-9902 x103
  beth@hflasf.org

Terry Lowe

Loan Officer / Development Associate

  (415) 546-9902 x108
  terry@hflasf.org

Dyanna Loeb

Marketing Manager

  (415) 546-9902 x109
  dyanna@hflasf.org

Moshe Arzt

Database Administrator / Client Relationship Manager

  (415) 546-9902 x102
  moshe@hflasf.org

Marina Levy

Loan Administrator

  (415) 546-9902 x104
  marina@hflasf.org

Marina Levy joined Hebrew Free Loan in 2014 as a Loan Administrator to provide administrative support to the office staff. In this role, Marina serves as the primary contact for all incoming loan requests, and guides loan applicants through the loan process.

Originally from Ukraine, Marina also lived in Israel for 6 years before emigrating to the USA in 2004. Previously, Marina worked at Temple Emanu-El in San Jose, CA as Administrative and Clergy support. She holds a BS in Business Psychology from Palo Alto University.