Meet Bob and Adele Bloch, who opened a Menchie’s Frozen Yogurt store in Tracy when they retired seven years ago. Bob had been a banker at the Community Bank of San Joaquin, and Adele taught fourth grade at Art Freiler Elementary School. The store supplemented their pensions and social security, and quickly became one of the most successful Menchie’s franchises in California — until Covid-19 changed everything.
Bob and Adele closed the shop as soon as shelter-in-place went into effect, to protect their own health and that of the public. They knew it was the right thing to do, but they didn’t know how they would manage the store’s expenses while it was shuttered. That’s when they turned to Hebrew Free Loan.
With our interest-free Coronavirus Impact loan, they were able to cover their business rent for three months, until they reopened the store in June. They know things will be slow for awhile, and with social distancing requirements they won’t be able to serve as many people. But they’ll offer curbside pickup, along with delivery in their signature pink car, and they’ll continue to cater frozen yogurt and toppings for weddings, b’nai mitzvot, birthdays, and business programs. Even if events are smaller for the time being, they feel confident that business will be strong before summer is over.